MICROSITES

Concept

Technically, a microsite is a website - though a small one. It usually consists of just a few pages - sometimes only one. They are often used in conjunction with another website. Consider microsites if you are looking for an amazingly flexible marketing tool.

Microsites are used to market your products or services, quick registrations, collect user database, PPC campaigns etc. Microsites are also used to drive traffic to your main website. Microsites have short, campaign-specific life-cycle and can be removed from web servers once the promotion or event is over.

Major benefits of Microsites are

Branding

Microsites can easily help brand a product or service in a way that is unique from the "mother" brand while introducing it to a new audience. Focusing just on an idea or product makes the microsite the perfect online tool for leading people to action. Without the distractions of a bunch of other products, your customer can be better able to filter what they need to do more quickly.

Audience Grabber

Most people will look at the home page of a site and then leave before digging in. With more homepages (from more microsites), you have more opportunities to grab your audience.

Fast Deployment

Microsites can be deployed quickly making them perfect for events with a short lifetime on the web. Seasonal promotions are another terrific application of microsites.

SEO

When combined with a network of other microsites, your company’s online footprint is increased. This leads to higher search rankings and more successful organic search marketing results. This feature also helps in SEO as the search engine algorithm will likely add ranking importance to the contents of the URL.

Experimental Dream

Try different campaign messages by deploying unique microsites - takes A/B marketing to a whole new level. What better way to gauge a market than trying several messages to see what resonates?

Technologies

Our Microsite solution is developed with highly specific optimization, which drives Search Engine traffic more quickly than a traditionally optimized site.Since your Microsite will feature content more focused on a particular functionality or subject than your more broadly focused main site, Search Engines will find it much more attractive, and easier to index. We create your microsites with highly targeted, clean SEO and focused content.

Our team of designer give your Microsites exceptional design. We create designs that are completely customized to appeal directly to your target audience. This focus gives you an opportunity to impress a specific audience segment, or show off a new association or product offering. Your Microsite is so focused, that there’s usually no navigation or information that’s not directly relevant to its purpose.

You can use our Microsite solution to target and attract the right demographic segment very effectively – one that may not even visit your main site now. Based on your requirement we develop Microsites for particular geographic audiences, which makes extremely local targeting possible. Contents are easily localized to allow for cultural differences like colors and imagery, colloquial language, currency, specific spelling and alternate pricing.

We make your Microsite domain names keyword rich. Since we make your Microsite focused, it can easily be assigned with keyword rich domain names that directly relate to positioning. Search engines heavily favor URL keywords in results for specific queries, which will push your Microsite to the top of SERPs.

Microsites are a perfect way to add more tightly focused targeting to your overall digital strategy. And, considering the benefits that rigid, focused targeting can offer, Microsites are among the stronger tools you can work with to get significant results quickly.

We develop a viral element and create the most engaging microsites campaign. Our rich experience in creating cost-effective and campaign-specific microsites from concept to creation help to develop the most effective microsites to communicate to the world about your new ventures.

People

We have a team of experienced microsite designers & developers who have created amazing projects for products and services from various domains. Experience of working for various domains helps our team to put in utmost care towards understanding the business objective and the target audience.

Our team takes every project as a new challenge and takes it as personal goal to make it a success.

Process

Our approach is detailed and yet simple

• Understanding explicit and implicit client requirements
• In cases specific to redesign we examine the current Website and identify the areas which needs to be upgraded
• Analyzing the recent industry trends (for the relevant industry) and niche tastes
• haring a demo version and implementing feedbacks
• Final site creation